Asos 1/1

S/B Flat-e

Agency / Client:
INT Works, ASOS

1/1 is a continuation of Flat-E’s exploration into interactive light sculpture. As part of the ASOS SS15 launch, Flat-e created an 11m long light installation that allows users to create their own unique artwork, which is then printed in realtime and given to them to take away.

Each generated pattern is one of a kind, meaning each person gets to walk away with something unique. The system was fully automatic from start to finish and the final products were archival quality Giclée prints.

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S/B Flat-e