Bloody Good Period – ‘Typically’

S/B Anna Ginsburg S/B Caitlin McCarthy

Agency / Client:
Mother London, Bloody Good Period

Directed by Anna Ginsburg & Caitlin McCarthy, 'Typically' for Bloody Good Period and Mother is a positive celebration of periods. Set to a re-recorded version of the CeCe Peniston classic, 'Finally', the film faces the taboo and shame around periods head-on. Featuring vogueing-while-bleeding, a gun that fires tampons and a sanitary towel mosquito, the film leans into period realities, banishes any shame, and turns them around to make them fun and celebratory.