Agency / Client:
Breast Cancer now, Weber Shandwick
Anna Ginsburg has directed a moving and beautiful film for charity Breast Cancer Now, 'A Love Hate Relationship'. Produced by Strange Beast with agency Weber Shandwick, the film conveys the different journeys, and accompanying emotions, women go on with their breasts; from pride and embarrassment as their breasts develop, to their breasts attracting attention from others, to breastfeeding and attending mammogram appointments.
Anna has created a bold aesthetic for a series of relatable moments, flowing seamlessly through animated transitions. The vibrant colour palette communicates a diversity of skin tone and the morphing style encompasses a wide range of shapes, sizes and colours.