Agency / Client:
Coldplay, Warner Music / Parlophone
A journey through time and space, Coldplay's new lyric music video for 'All I Can Think About Is You' is directed by I Saw John First. The animation follows all of human evolution and travels from the centre of the Earth to the reaches of outer space. The lyrics to the track float through the screen, as part of the world or on top of it, appearing, filling and disappearing smoothly as the video is one long pan through the universe.
The world of the video was illustrated as one huge backdrop, moved through and animated to come to life. The textures, shading and attention to detail in the final video shows a depth and richness rarely seen in a lyric video, showcasing I Saw John First's incredible talent.