Here We Go Magic ‘How Do I Know’

S/B Sean Pecknold

Agency / Client:
Here We Go Magic

Sean created a video for Here We Go Magic’s 'How Do I Know', starring experimental dancer Janet Pants. The bright colours and warmth of Palm Springs are the perfect backdrop for Sean to tell a story of a man torn between two choices.

Sean says “When listening to the jam I kept seeing a human-like robot dancing on the side of the highway, so I incorporated that into a light-hearted, literal take on the question posed in the song.”