IKEA ‘Fly Robot, Fly’

S/B Encyclopedia Pictura

Agency / Client:
Mother, IKEA

Mother approached Strange Beast with a playful script showcasing Ikea’s new toy range. The spot follows a Robot who is taught how to fly by his Bat and Eagle friends.

The characters are hand crafted costumes worn and puppeteered by actors, and the environments are a mixture of live action sets and detailed Matte Paintings.