Each year Shots Magazine, the world’s leading commercials title, hosts a beach party at the Cannes Lions festival. Parallel Teeth was tasked with creating a set of illustrations to bring the branding for the party to life. The final result was a candy coloured series of illustrated partygoers and props. Parallel Teeth designed a tiled execution with individual elements that could be split out, mixed up and repeated in lots of different ways. The designs ended up on sunglasses, flags and temporary tattoos.