Joseph directed this film to celebrate all things food available in Portland.
The film was created as part of a wider campaign lead by Strange Beast with Wieden + Kennedy for Travel Portland, creative directed by Andy Martin with directors Alexandre Louvenaz, Joseph Melhuish, Laura Jayne Hodkin and Brendan Conroy all creating films.
The campaign launched online with a series of articles supported by illustrations from Alex Jenkins, Brendan Conroy, Eva Cremers, Guy Field, Laura Jayne Hodkin, Parallel Teeth and Sebaldo Pietrovito. Experts agree, there is no city: more welcoming; full of delicious food; stacked with books; ensconced in foliage; or all-around Portlandy than Portland. Listen to the experts, come to Portland.