S/B Axel Courtière

Agency / Client:
Being TBWA, Weldom

For French brand Weldom, Axel explores the company’s slogan “Ensemble C’est Mieux”, It’s Better Together, with a film of two halves.

The screen is split in two with each side capturing half of an idea. The halves become whole as characters switch sides and work together. A striking colour scheme and Axel’s mixed-media, craft-like approach result in a playful and memorable video.