WWF ‘Choices’

Agency / Client:
Uncommon, WWF

Daren Rabinovitch of Encyclopedia Pictura directed an impactful piece for conservation charity WWF. The film comprises reportage visuals, stunning macro photography shot over 10 days combined with the 'Infinity room' all placing the viewer closer to every choice we might make in a day and the consequences of our actions. The 'Infinity Room' directed by Daren is a physical installation representing all of the choices, good and bad, that impact the environment.